Having a business website will make proper sense only if the website is able to get high traffic, and more importantly, if those visitors get converted to customers. Any business can get more and more exposure to their website by having links strategically placed in many different places over the net. Some of the popular places to for getting quality backlinks are high traffic ezines, forums with thousands of members, blogs, directories, social media websites, link exchange websites etc.
To get the best results, the back-linking processes need to be done manually, by complying with the terms and conditions of those directories. It is a time consuming task, and therefore it is in the best interest of any business to hire the services of reliable link building companies.
However, business owners will need to make sure that they hire the right SEO and link building services for their needs. The 4 steps mentioned below will help in making the right decision:
- First narrow down on the link building companies that have good track record, and the ones that have been in the market for at least 3 to 5 years. Although web testimonials can be cooked up by the webmasters, such companies do not last for long. Check on WHOIS to find information on the age of their own website. If they have been in the market for a considerable time period, it means that they have skilled professionals working for them.
- Check the company that works for longer hours. Any good company will work long hours, and some of them even offer their support for 24 hours a day. Such companies will be in a better position to serve the needs of your business better. Another suggestion is to also check their response times, which can be done by sending them a test email with some general inquiry.
- Make sure to hire the company that also offers a complete websites makeover if needed. It is the contents that can help in converting web traffic into customers, and they should be appropriately framed by using the popular keywords that are related to your niche. It is a lengthy process which starts with keyword research. As a matter of fact, this step has to be executed even before building your links.
- Before looking for SEO and link building services, first and foremost decide on your marketing budgets. Once a decision on how much your company is willing to spend on the site promotions, it will become easier to narrow down on the search. It shouldn’t be that tough finding the right company to match a set budget. Negotiating prices with the right SEO company could also be done before finalizing the contract.
Understand that some link building companies are just too complacent when it comes to delivering results on time. It is really a tricky job reading their professionalism quality even before hiring them. So it would be wiser to go for the SEO and link building services that allow your business to avail their services for short term contracts. If they prove to be good in that time period, then an extended contract can be signed to continue.